![]() ![]() ![]() SiriusXM aims to leverage those Pandora listeners’ data in order to convert, retain or bring them back to SiriusXM. It found that approximately half of the owners of the SiriusXM-enabled vehicle fleet of 100 million cars have used Pandora in the past two years, for example. The company believes the cross-promotions will be successful because of the overlap in the two services’ customer bases. ![]() In other words, SiriusXM will be pushing low-cost $5 per month streaming plans within the Pandora app itself. “Select Pandora listeners will receive an offer to obtain a unique $5 a month ‘Mostly News,’ ‘Mostly Music’ or ‘News Talk’ package in their satellite-equipped vehicle.” In early February, we will begin a targeted promotion to SiriusXM subscribers and Pandora listeners,” he noted. The company, he said, intends “to capitalize on cross-promotion opportunities between SiriusXM’s more than 36 million subscribers across North America and Pandora’s approximately 70 million monthly active users. It also runs various time-limited promotions that offer its service for as little as $5 per month for a set period, like six months.Īccording to Sirius XM CEO James Meyer - speaking to investors on the Q4 earnings call on Wednesday - the company will now start promoting special SiriusXM packages to Pandora listeners. Now, those efforts are getting off the ground - starting with a promotion within the Pandora app for SiriusXM subscriptions, followed by the launch of Pandora channels within the SiriusXM app.Ĭurrently, SiriusXM offers a variety of programming packages, ranging from a cheaper ($11/mo) “Mostly Music” sampling of channels all the way up to a premium “All Access” ($21/mo) subscription. At the time of the deal, the company spoke about the potential for cross-promotion opportunities between the services and new subscription packages. SiriusXM this week offered a few more details on how it plans to leverage its newest asset, Pandora, following its $3.5 billion acquisition of the streaming music service last year, which officially closed on Friday. ![]()
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